Tired: Make something people want.

Wired: Make something people don't even know they want yet.

— Rohit Tikmany (@some_rohit) January 3, 2022

The opposite of love is not hate. It is indifference.

If customers are not indifferent, the product has won. https://t.co/SqLBb1n4qG

— Rohit Tikmany (@some_rohit) October 8, 2022

Especially true for India that mostly has either money-rich-time-poor customers or time-rich-money-poor ones.

Be intentional about what journeys you're building and for whom. https://t.co/365Ozkd6tY

— Rohit Tikmany (@some_rohit) January 15, 2024

This is a highly complex matter which touches multiple aspects - economics, tech, brand, PR, legal, etc

One can imagine how absorbing discussions about trade-offs, cost-benefits, plan Bs, etc. might have been. It's also a bit of a social expt - the results will be interesting! https://t.co/2IOWgxOURi

— Rohit Tikmany (@some_rohit) March 19, 2024

Long list

Travel: Airport Lounges, Hiking, 3hr Getaways, Theme Parks, Promenading, Joyriding, etc

Media: Remixes, Sequels, Franchises, SM, etc

Bodily expression/modification: Almost all forms. Remember, you're unique - just like everyone else 😀

Almost every cultural timepass https://t.co/AhBsVQwwk3

— Rohit Tikmany (@some_rohit) December 3, 2023

Tip for marketeers who like to use advertorials: Drop the ® if you wanna camouflage it to look like an organic story.

🤦🏽‍♂️🤷🏽‍♂️😃 pic.twitter.com/kqI0PwznLt

— Rohit Tikmany (@some_rohit) July 27, 2024